Leverage the right brain creative elements in Radio.
The 6 take-outs and action lines from the research ask to leverage the right brain creative elements for effective radio advertising.
Tag Archives: MEDIA
Uttarakhand – Time to Smell Joshimath Salt
The sinking of Joshimath and the cracks appearing on more than 800 houses is just an indication of a possible man made natural disaster. We must learn and take action.
My Annual wish list- Advertising, Marketing, Media & More.
My annual wish list revolves around advertising, marketing, media and life. is a long one and it has hardly changed through the years.
Co-Create with Media is the need of the hour.
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More »
False covers, conditioning of the print reader.
There has to some logic behind the magic of multiple false covers in dominant newspapers across the country. Come festival time, and suddenly you have to wade through a barrage of the false front page to reach the real front page with news. AM I THE ONLY ONE MISSING THE LOGIC OF MULTIPLE FALSE COVER?… Read More »
Why the myopic male fear women empowerment.
This is to clarify and protect myself from possible misunderstanding arising from this piece. I firmly positively support Women Empowerment. Changes in rules, laws and environment bring in responsibility of not misusing them. Some do misuse and spoil the situation. I also believe; life started as equality between the two gender. Few things led to… Read More »
Stop writing the print epitaph.
Last week, newspapers were in focus. I read this article ‘What If the Newspaper Industry Made a Colossal Mistake?’ by Jack Shafer, POLITICO’s senior media writer and ‘The Slow, Painful Death of the Media’s Cash Cow’ by Megan McArdle, Bloomberg View columnist. They made some valid points. The inference was too simplistic. According to them… Read More »
Do you have a combat strategy for a completely naked market?
This is a time of great anxiety for the marketers. The traditional synchronised product development process that they so wisely learnt and understood was never a complex process. It was a seamless choreographed process. The collaborating teams from verticals like research, manufacturing, marketing, communication and sales found their unique ways to formulate benefit claims to… Read More »
News Media. Credibility At Risk.
There is not much to substantiate, but I fear news media credibility in the second most trusted nation* has taken a beating. It may be just at the edge ready to give politicians a run for bias and distrust. Social media is surely (not suddenly) becoming the media of trust. WOM was always more credible.… Read More »
The power of effective one-on-ones in media sales.
Sales and marketing of media brands have been experiencing a change, they are not comfortable with. ‘whatsapp me’, ‘Let’s skype’ and ‘send a email’ are replacing ‘let’s discuss’ and let’s meet’. If you seriously believe ‘One-on-Ones’ that were the backbone of legendary media relationship marketing/ selling of yesteryears are threatened by the evolving technology, social… Read More »
