We have collectively failed- consumer turst.
Allowing brands an unchallenged misleading advertising campaign, the industry has collectively failed the consumer trust.
Tag Archives: trust
Print wants you to trust it.
Print the traditional media enjoys huge trust, but it has been eroding for some time. Will the TOI campaign work magic? And can a B2C campaign work on B2B front.
Have your SOP’s outlived their utility?
Every self-respecting department in a growing organisation has defined standard operating processes (SOP). The problem is simple. Most of the process were created when the organisation was of a different size, operating in a zone with market dynamics that may not be now relevant. However, like religious rituals and family traditions, they remain unchallenged. In… Read More »
News Media. Credibility At Risk.
There is not much to substantiate, but I fear news media credibility in the second most trusted nation* has taken a beating. It may be just at the edge ready to give politicians a run for bias and distrust. Social media is surely (not suddenly) becoming the media of trust. WOM was always more credible.… Read More »
WHAT’S HOT AND NOT TOO BAD AT PATTAYA
Tweet Follow @S_kotnala As you read this, I should be on way to Pattaya answering the Adfest war cry ‘BE BAD’. With Pattaya that sounds just great. On deeper thoughts it is asking you to be bad in a good way. Quoting from the fest site ‘Take up the rallying cry and take your clients… Read More »
Letter to brand manager from a paranoid consumer
Dear Brand Manager The year-end is near. The Third Quarter you call it and you are behind your targets. Nothing new. You are an experienced hand on this. You do have tricks up your sleeve to ensure you get your performance incentives. However, at what yield is debatable. You know you are losing your charm.… Read More »
Will the average Indian Dad be cool with his daughter taking off to Lonavala without intimating?
It was late evening. The TV was on and I was using the ad breaks to make some calls, when out of the blue, my daughter asked me a simple question. Papa what would you have done? When?… I had no context to the subject. If I told you, I am going to my friend’s… Read More »
This Dassera, Burn the Ravana Within
On Friday, we will celebrate Dassera, a festival of good prevailing over evil. This day Rama killed Ravana, the demon with 10 heads, the most learned man of his time but a symbol of evil. Calling out the hidden professionals; the Rama within you to finish the new Ravana thriving in our industry. The power… Read More »
Adultery – The moment
28th Episode I was reading the new book ADULTERY by PAULO COELHO book (to read review click here) when I remembered the incident. What happened that December in the hill station was between two consenting adults. They are well known to me. For the purpose of not disturbing their lives, I have not listed the… Read More »
