Dealing with Disbelief of Someone Else Winning at Cannes
Cannes Awards- How do you tackle the disbelief when you lose but your friends and known competitors from the industry win?
Category Archives: ADVERTISING MARKETING
KILL YOUR DARLINGS to find time & energy in life.
KILL YOUR DARLINGS- THE PET PROJECTS WHICH TAKE MORE TIME AND EFFORTS BUT NOT GOING ANYPLACE OR NOT GIVING BACK ENOUGH.
Bhangarh is alive because it is branded the most haunted.
Bhnagrah Fort near Jaipur is branded the Most Haunted place in the country. Here is a take on my visit- feeling and marketing of the fort.
Ideas for ethical practices in the Client-Agency ecosystem.
Here are few ideas to help push ethical practices in the client-agency ecosystem of Indian advertising and marketing.
The industry must welcome SELF-DECLARATION against misleading communication.
The advertising industry must work with the government to iron out the process and welcome the SELF-DECLARATION to fight misleading ads.
ELECTION 2024- Politician Brand Image Impact
Politician Brand Image reflects many things, but election results and the runup to elections impact it the most. Here is to Election 2024.
Spam Chronicle- The Insightful Corporate Connect awards.
My in-box is suffering from the flood of corporate awards offering to accelerate my brand growth- exposing them here.
GoaFest – Evolution, Challenges, and the Quest for Balance.
GoaFest this year will be on the shores of Lake Powai in Mumbai. It has evolved but still has a few things to take care of.
Social Responsibility- Growing Up & Giving Back
There was a time not so long ago when the biggest worries in life were how to eat ice cream before it melted or ensuring you got the best picture card in exchange. That was childhood—a time of freedom with hardly any responsibilities, let alone social responsibilities. But with age, the role roles and expectations… Read More »
AI-Generated Content: Originality, Creativity, and Copyright.
AI-created content does not pass the test of originality and human creation- thus, it is not commercially protected by copyright- so what should we do?
