Category Archives: ADVERTISING MARKETING

MOTHERS’ DAY- Deeds Say a Lot More Than Ads.

Mother’s day- opportunities for brands to show being inclusive, gender sensitive and women representation. But deeds say a lot more than ads

Once a coward always is a coward is a true advertising story from those heady days when there was one or the other parties every Friday

Goafest 2022- the first time I am not attending the event. Here are a few things from past editions – How Goafest has changed through time.

IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.

I am faced with a dilemma. Should I attend Goafest2022 and give the unfinished story that started in 2016 a formal closure.

To stand out brands need creative Clutter Breakers, if strategically aligned they help amplify the message and create brand associations.

The Kashmir Files- a movie that leaves you shaken and stirred. Raises more question than answers. And this delivers on its objectives.

Holi- Daag and detergent a perfect recipe – think it been stretched by Surf for far too long with DAAG ACHE HAI- Needs to be rejuvenated.

Women’s day. There have been changes but small and too slow. A societal change requires Individual action. What been your contribution.