Category Archives: ADVERTISING MARKETING

MISPLACED EXPECTATIONS

On Thursday morning in my timelines I found a re-tweet ‘Ad Club’s night of shame: ‘Condemnation by Mumbai Press club, Shiv Sena MLC’. It was a detailed version of the unwarranted incident post EMVIES and it raised a few questions. In an impulsive reaction, I re-tweeted it tagging IAA, AAAI, ADCLUB and ISA. A senior fraternity… Read More »

Bappa – The Language Of Balanced Coding And Resources

Tweet    Follow @S_kotnala The elephant headed, cutely hypnotic and wise Ganapati is the patron of letters and learning. He is the first lord of all. He is worshipped first. He is a lord, friend and idol for the bloggers, storyteller’s (advertising, marketing & business) and people in journalism. He is entrusted by his father, lord… Read More »

CSR: the marketing tool to leverage Internal force with a brand synergistic act

Corporate Social Responsibility or CSR is not a new thing for Indian culture. It has been present in one form or another through ages. Remember how the Jodhpur Palace was created. It was made so that the proud Rajasthanis who would not take alms, could work during famine and earn from the king. CSR seems… Read More »

Mathrubhoomi, KERALA SREET FOOD FEST – IAA SUMMIT KOCHI

Tweet     Follow @S_kotnala SPECIAL MENTION OF KERALA STREET FOOD FESTIVAL. The above is an excuse to share what follows.  Once again compliment Mathrubhoomi team for the fabulous job by them. The Kerala street food festival was more awesome than the stars at the show. It was huge and that would be an understatement. It… Read More »

IAA SUMMIT KOCHI : Mini AdAsia but better

Tweet    Follow @s_kotnala The International Advertising Association India Chapter’s Silver Jubilee Summit ended at Kochi with a bang. It was almost like a mini-AdAsia, but with much better content. All sessions were rich in content and context. They referred often to global examples, but the talks were tailored to the Indian experience and relevance. The… Read More »

Think we need ‘YOUNG TALENT’ quota in Industry Associations.

Tweet      Follow @s_kotnala Quota’ is in the air and you can shout out the word loudly without being in a minority. It is time that we take this opportunity for pushing something selfless in our agenda. Before you get me wrong, here is the disclaimer. My focus is to appreciate the relentless selfless industry… Read More »

TAPRI WALI CHAI

Recently I had an opportunity interacting with the TAPRI CHAIWALAS* at Nagpur. The occasion was launch of AMRIK MILK. A milk brand with higher fat content that delays blackening and retains taste of the tea, which is almost continuously boiled at these shops One of the 650 odd tea vendor mostly Chai Tapri walas, an elderly Muslim** who… Read More »

Haunting Music and Missing lips- stories from MUDRA

Tweet            Follow @S_kotnala Here are  my set of Advertising – marketing episodes with MUDRA. If you would want to add to this list- come join- connect with me BREAKOUT AT MUDRA Tweet   Follow @S_kotnala 57th EPISODE. First let me warn you this is part of unknown history of Mudra  and may… Read More »