Operation Sindoor. All in the name.
Operation Sindoor is a class in branding. A perfect example of emotional connect through context- something that resonates well
Category Archives: ADVERTISING MARKETING
Wishing You a Very Copy-Paste Festival wishes!
We are a nation of festivals, and in addition to that, we have a multitude of cultural ethnicities and polarities of thoughts; additionally, we have a humongous list of special days- local, regional, national, and international. On most such days of celebration, the screen on your phone is filled with multiple hues of wishes from… Read More »
Let It Melt: A Case for Unhinged Ice Cream Campaigns
ICE CREAM advertising seems unidirectional. It can be so much fun- only if the brands takes the creative freedom that category demands.
Kashmir: A Paradise Under Siege— Are You Buying a Ticket?
Kashmir Pahalgam Terrorist Attack – a paradise under siege- will you support the locals by taking a vacation there or boycott the destination
SIXTY PLUS- A vibrant senior segment wanting to be understood.
Marketers may ignore Senior Segment at their own risk. It is more vibrant and waiting to be understood and served.
Wonderful Pattaya ADFEST 2025 Young Lotus & Fabulous Five
ADFEST 2025- another edition of my favourite award show at Pattaya. And there are reasons for it including the Young Lotus and Fabulous Five.
Why one must take APRIL FOOL pranks by brands SERIOUSLY.
Every year, brands create April Fool’s pranks, which are nothing but prototypes of the future before time. Ignore them at your own risk.
The Tea Stories- things happen on tea.
Tea brands in their communication been telling great stories that are based on reality and very relatable- yet pushing their message.
Call a Maid by any other name. Nothing changes
Urban Company launched INSTA MAID and under pressure changed the name to INSTA HELP- that changes nothing. But things will change in future
The Fine Line Between Collaboration and Collusion. Media raids.
Media raids by CCI may be the tip of the iceberg. They point out possible unethical practices that have been a source of rumour in the industry.”
