I am surprised that there is still an ambiguity among Citizens of Planet ‘Media Buying and Planning’ and ‘Marketers’ about UnMetro market potential and possibilities. Because, it silently crept in while they remained glued to their ivory tower windows with a limited view. The result: no one understands it.… Read More »
28th Episode I was reading the new book ADULTERY by PAULO COELHO book (to read review click here) when I remembered the incident. What happened that December in the hill station was between two consenting adults. They are well known to me. For the purpose of not disturbing their lives, I have not listed the… Read More »
The lifting of self-imposed embargo on use of IRS 2013 has been lifted. This was completely predictable and not surprising at all. The process and methodology audit been complete, post deliberation Chairman- MRUC, Chairman-ABC, Chairman-RSCI and Chairman INS have unanimously agreed to life the embargo. Why do I still feel that this is just CHECK… Read More »
The Minister of state for Information and Broadcasting, Prakash Javadekar is a man in hurry. By release of Telecom Regulatory Authority Of India (TRAI) recommendation on Cross Media Ownership, we have once gain been shown a dream. One day this may find its own destiny. Truth is that nothing has changed, the wheel of life… Read More »
MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show. Live today at 3:30pm at ITC Grand Central, Lower Parel. Mumbai. Sources in WPP and IAA requesting anonymity tell us: “A lot went into ensuring Sir Martin Sorrell (SMS) 69, CEO, WPP to agree to converse with Arnab Goswami (AG), the 9pm… Read More »
Thank you IAA for making it possible. One can see why the IAA India Chapter won the most active IAA Chapter award recently. Sir Martin Sorrell (SMS) gave a basic course in TACKLING Arnab Goswami (AG). From the world GO, SMS opened with Cricket stating that it seems MSD seems to be a captain… Read More »
27th EPISODE: When I picked today’s MUMBAI MIRROR ( it comes free with Times of India), I was thinking of which episode to share in my weekly Advertising & Marketing blog. I saw the article on 1998 Femina Miss India Ms. Smriti Irani. And In remembered the incident of 1994. The incident involves Harbinder Singh,… Read More »
Another point of view on; THE INNOCENT SIMPLE TVC BY AIRTEL. I am happy to note that the spot is still on air. It demonstrates that the client is not spooked by criticism. And I appreciate it. Media, creative expert and social science adventurers have not been able to see how progressive the TVC is.… Read More »
26th EPISODE — ‘I AM SANKAR’ This belongs to an era when advertising was much fun. People used to be creative in their interactions and induction of new team members. Here I share an incident from HTA ( JWT- 35, Jandewalan, Rani Jhansi Road-Delhi) time. Sankar was heading PEPSI account at JWT. And a new young trainee… Read More »
THE COUNT HTA days. Days of many interesting episodes. This one is one of the simpler client- agency interaction episodes. Client:………………………… MOTOROLA Client representative: … RAHUL VERGHESE Venue: ………………………. SURYA SOFITEL Agency: …………………….. HTA ( 35 Jhandewalaon, Rani Jhansi Road) Agency representative: … Read More »
