Media planning has spiritually come a long way. The sixth sense of media planner in Indian advertising industry is more powerful than that of the dog in Mahesh Bhatt camp. They are more accurate than the meteorological department in predicting tectonic shifts and minor tremors in media environment. The media weights are being reshaped by… Read More »
52nd EPISODE. This is pre R. R. Patil Era. Nightlife in Mumbai was full sound and music at dance bars. There was one in every corner. For young crowd this was just the place to get together, drink beer. It was fun watching ego fights between people throwing money on the dancers. As the beer… Read More »
51st EPISODE. This was one of the DAINIK BHASKAR GROUP’s famed B2B engagements. Client and media (planners & Buyers) representing many brands and agencies were in Rajasthan to experience Bhaskar Market’s. The tour is really simple. It involved Delhi, Mumbai ad Bangalore invitees converging at Ajmer. Then going for a visit to Pushkar fair on… Read More »
After watching BABY, I allowed the film sink in overnight, so that I could avoid adrenalin thrusting biased review. This is a short review, which happens when the movie has a lot going for it. The only question that remains is; Has Akshay delivered his best? Hopefully not. If there is enough of BOLLYWOOD LOVE… Read More »
The third round of auction in radio is being seen as game changer. I personally fail to understand this euphoria. My faith in radio as a medium is a bit shaken, I am not sure about the situation in metro markets but suspect that it may only be slightly better. For, here is a media in… Read More »
It was sheer coincidence that I found this four-minute AV on the internet. Soon I caught it in its mini version on Television Street. Not surprised that it did not make the viral cut of featuring in Facebook. In ‘Brave and Beautiful’, Vatika took a step forward in making a statement. I am not privy… Read More »
On the horror scale ALONE fails to even record a tremor. ON the skin show – well opinion differ. BIPASA does what she knows best, wear shorter dresses than Wimbledon stars. Deep cleavage hugging tops than Rakhi Savat Item numbers she is always dressed in the most transparent cloth Indian textile could take credit for. Unfortunately, the… Read More »
50TH EPISODE: IT WAS IIFA 2013 MACAU time. Twelve member senior corporate sales and marketing team from Dainik Bhaskar led by Pradeep Dwivedi was at Macau mixing business with pleasure. The business part of the agenda, a review and planning meet was closed out on the first day itself. The team had heads across zones… Read More »
Is it time that most of us in management cadre across levels of responsibility watch sports with a lot more focus. Maybe place TV sets at appropriate places and make watching the world cup, Wimbledon and Olympics (to name a few) mandatory. Maybe we have been missing a lot between the balls and swinging with… Read More »
If you hear audiences crib and promise they will not be watching TV next year on Dec 31, you know they are lying. They have said it many times before and will say again, but on December 31, 2015, the magic screen at homes will be alive with dead programing. It’s a new problem that… Read More »
