Have you heard of BHASMASURA? The demon no one could kill. A demon with a boon from Gods, wherever he placed hand would burn to ashes. Maa Durga had to trap him to dance with her. He mirrored her steps. In one such move, he destroyed himself by placing his own hand on his head.… Read More »
Ok. That is it. HAPPY NEW YEAR ( HNY) the Diwali treat from Bollywood for PATRIOTIC INDIAN AUDIENCE. It was supposed to be a simple homemade biryani that turned out to be not well cooked Pulav. Nevertheless, we know there are Palav lovers who want everything. It is a GLOCAL adaptation for Indian tase. And it can… Read More »
37th Episode. Sometime in early 1996. Lintas North India office at Mohan Dev Building, New Delhi under the able leadership of Preet Bedi decided to expand its operations. In process, it decided to open a satellite operation at Chandigarh, which could cater to Ludhiana, Jalandhar, Amritsar, Haryana, Punch Kula and Chandigarh. The task was handed… Read More »
The acid test of newspaper advertising is really Dhanteras, the festival where the one-has-to-buy mentality supersedes every economic parameter and pocket size. When retail, regional and corporate clients fight to fill up the prime sqcm in the leading newspapers. A period when the print salesperson feels a bit more wanted and in demand, a time… Read More »
I am told there is election today in Mumbai and Rest of Maharashtra. And I would not have believed that but for the inked fingers on my Facebook timelines and the flurry of full pages in newspapers over the last two days. I am from an old school of Election frenzy. Having helped Sharad Yadav… Read More »
36th Episode. You can say ‘BLAME IT ON KOTNALA’ and you would most probably be right. But that would still be half a story. Here is the full story. I am sure that people involved in this may deny acknowledging the turn of events, but that is OK. It is sometime in early 90’s, August… Read More »
The passionate print guy in me waited through the Navratra for some surprise. I have not seen, heard or read about any Innovation in Print for sometime. Print has moved from Basic innovations: Size, Shape, Position, stapling, sticking and false cover etc., no longer innovations to Technology-based innovations: Gatefold, Double gat fold, Central gatefold, Outer fold, Inner… Read More »
35th EPISODE. That night I never went home. I went underground. My family did not know where I was. It was essential that no one knew my whereabouts till the case was rejected or an anticipatory bail was granted. It was a serious offense. Printing of FAKE CURRENCY. So, how did this happen? And how… Read More »
OK. If it was not for the media pressure , pre-launch hype and the ad in TOI, I may have not picked another Chetan Bhagat novel. I did pre-order, not because I was worried that 200 Asian elephants will be sold-out but to get over it soon. Remember EAT THE FROG early… Read More »
On Friday, we will celebrate Dassera, a festival of good prevailing over evil. This day Rama killed Ravana, the demon with 10 heads, the most learned man of his time but a symbol of evil. Calling out the hidden professionals; the Rama within you to finish the new Ravana thriving in our industry. The power… Read More »
