This year been a mixed bag in terms of books that I have read or plan to read. I stayed focussed on business, marketing, advertising and media books, keeping my distance from anything political or fiction. But here are 15 books I believe one absolutely must read (if you haven’t already!) though not all of… Read More »
The first time I saw ‘Star Wars’ was when I was in school. In fact we were taken by the school Kendriya Vidhyalaya –I, GCF Estste, Jabalpur to the theatre ( I think Sheela Talkies) in 1978-79. It was an awesome experience as was watching my first bond some years later. That was soon followed… Read More »
I have started liking Indigo airline. They have business like efficiency and humane behaviour. The planes are neat and clean. The stark blue spruced up seats welcome you. There is no garbage and the support craft always smiling. They keep you busy by sharing irrelevant information as what city the Pilot belongs to and what… Read More »
The film Bajirao Mastani is an imaginative story of Bajirao (Ranveer Singh) the Peshwa Pune and Bundelkhand Princess Mastani (Deepika Padukone) who is an expert dancer as she is a warrior. As there is very less recorded history of Mastani, the whole story can be seen as director’s world. Love emerges uninvited between Bajirao and… Read More »
When the recent MYNTRA ad opened for comment in the positively inclined diverse set of people who primed themselves for being open, transparent and seeking diversity in opinion- all hell broke lose. Now if you have missed the ad- you can see it here before you proceed further being an opinionated ‘Fly-on-the-wall’ while I reproduce the interesting… Read More »
Sajeev is one of our emergencies and disaster preparedness experts at Aide-et-Action. He learnt a lesson in the Chennai floods. Being a disaster management expert, he is always ready with sufficient stocks of essential food items, milk powder, candles, torchlight, basic medicines, etc. However, after two days of power cut in the Chennai floods, when he… Read More »
It is time that media played its constructive role to the hilt. It must take up and share positive stories, thoughts and action from Chennai. Unfortunately, my experience shows that positivity will not find as much space as the Mukherjea’s. It will die its natural sudden death. The argument that positivity does not sell will… Read More »
The mythology- heritage- Point-of-view junkie in me is having a field day. There are so many perspective and narration of the epic MAHABHARATA that it is logical to fail to differentiate; the re-told story and the original. It seems no one cares. I know it is impossible for anyone to bring out a certified version… Read More »
OOH as a medium has always been sandwiched between traditional and emerging media. The traditional media brigade and the digital prosumers raise critical questions on OOH efficiency and effectiveness. Taking the bull by the horn and to demonstrate Real Power of OOH in driving digital engagement, OAAA (Outdoor Advertising Association of America, representing 90% of… Read More »
Was it the subject or was it the insipid writing that made the book a cross to carry. The last time I left a book unfinished was many years back; hence I ploughed through the difficult task of making sense of the subject for myself. The only thing I can say with surety is that… Read More »
