Longlive Goafest
Goafest 2022- the first time I am not attending the event. Here are a few things from past editions – How Goafest has changed through time.
Tag Archives: ADVERTISING
Blame Brands for missing IPL Opportunity.
IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.
TIME TO RETHINK- GAMBLING RESPONSIBLY.
The government is known to act slowly and is constrained by the operating laws. Most of the time, the government tries to manipulate, control and at times ban the consumption of things that are addictive or can lead to addictive or polarized behaviour. Things that may be against the moral and ethical fabric of family… Read More »
MENTAL HEALTH- MARKETING ADVERTISING
MENTAL HEALTH is in focus. Celebrities in cinema and sports have come forward. It still remains unaddressed in advertising marketing.
ASCI Influencer Guidelines. Good Start. Must Evolve With Time.
ASCI has recently announced the influencer guidelines, effective 14th June 2021. It is a good move but the guidelines need to evolve with time. The past track record of ASCI is not so great.
UNCAGE THE BOOKS 2022 – COME JOIN THE MOVEMENT.
Why keep the books that you are never going to read again or refer to? why not set them free? uncage the books- so that others can benefit
Republic day- yet another Wake-up call for Govt.
Republic day saw the protesting farmers rioting and holding city, the citizen and the Government to ransom. This has to stop. No amount of political strategy can defend it.
No solution to Idea Shopping & Plagiarism with pitches.
When agencies are willing to make free unprotected pitches in anticipation of future assignments- should you be surprised with inspired idea shopping and plagiarism.
Dhoni Brand-I is intact, but for how long.
So, BCCI dropped former Indian skipper M S Dhoni from the list of centrally contracted players. It was coming he has not been in the national team for some time since July 9 2019, when he played the World Cup semi-final. That is long enough a gap. Surprisingly, when so many questions are being raised,… Read More »
Will Advertising Marketing Be Any Different?
Welcome, 2020. Two decades are over. The next one starts. Will the next decade be different for Advertising and Marketing? Will the changes be more violent sudden and disruptive? The industry shifts and changes are like climate change. We know they are happening. However, seeing the real impact takes time. LOT HAS CHANGED. YET, NOTHING… Read More »
