The government is known to act slowly and is constrained by the operating laws. Most of the time, the government tries to manipulate, control and at times ban the consumption of things that are addictive or can lead to addictive or polarized behaviour. Things that may be against the moral and ethical fabric of family… Read More »
MENTAL HEALTH is in focus. Celebrities in cinema and sports have come forward. It still remains unaddressed in advertising marketing.
ASCI has recently announced the influencer guidelines, effective 14th June 2021. It is a good move but the guidelines need to evolve with time. The past track record of ASCI is not so great.
Why keep the books that you are never going to read again or refer to? why not set them free? uncage the books- so that others can benefit
Republic day saw the protesting farmers rioting and holding city, the citizen and the Government to ransom. This has to stop. No amount of political strategy can defend it.
When agencies are willing to make free unprotected pitches in anticipation of future assignments- should you be surprised with inspired idea shopping and plagiarism.
So, BCCI dropped former Indian skipper M S Dhoni from the list of centrally contracted players. It was coming he has not been in the national team for some time since July 9 2019, when he played the World Cup semi-final. That is long enough a gap. Surprisingly, when so many questions are being raised,… Read More »
Welcome, 2020. Two decades are over. The next one starts. Will the next decade be different for Advertising and Marketing? Will the changes be more violent sudden and disruptive? The industry shifts and changes are like climate change. We know they are happening. However, seeing the real impact takes time. LOT HAS CHANGED. YET, NOTHING… Read More »
name=”twitter:site” content=”@nytimes”> Sometime back, I watched a film from Policy Bazar on Term Insurance. This time there was a small catch. The film was about a mother joining her job just six months after her first childbirth. Created by Enormous Brands, it is a decent film meeting the objective of asking working women to re-evaluate… Read More »
The Economic Times, under its popular Wednesday supplement Brand Equity, launched #AdsWeLove. It will recognise the best print advertising. The Times of India Group is undoubtedly the thought leader in print marketing. It has a presence in power and influencing centres of brand and marketing. #Adswelove is a small but significant step by Times of… Read More »
