Momentary Brand Affinity – The Demise of Consumer Loyalty
The brand loyalty is dead, and the situational based preference across and within categories have taken over.
Tag Archives: BRANDING
All The World’s A Stage by Ambi Parameswaran. BookReview.
In ‘ALL THE WORLD’S A STAGE’, AMBI PARAMESWARAN simplifies PERSONAL BRANDING using the conversation among friends during the reunion
Branding advantage – the 6th type of employee?
Employees can be categorised into six distinct employee sets. And each has an advantage. So. be honest and evaluate where you stand.
Blame Brands for missing IPL Opportunity.
IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.
What comes first, the verbal nail or the visual hammer ?
In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »
Never too late to develop the ‘Brand-i’
Every action of yours, voluntary or involuntary, conscious or unconscious is being absorbed by your surrounding ecosystem. Each element in the ecosystem is distorting, deleting and generalising to make the impressions acceptable to their belief system and experience. ‘BRAND-i’, is the real net residual impression or perception of you the other person carries in mind.… Read More »
PATTAYA -Default Branding and AMAZING THAINESS
Tweet Follow @S_kotnala Let us play a small game. When I say ‘Bungee Jump, Skydive, Scuba Diving, Flying fox, Beaches, Wind Surfing, Water skiing, Snorkel, Parasailing, Go-karting, Golf and Long Boat Racing’, which city comes to your mind? Let me add few more cues, ‘Coral Island, Elephant Village and Underwater Walk’. And the confusion would be resolved… Read More »
