Marketing Mixology by Ambi Parameswaran. Book Review.
From brand-building to negotiation, explore how Marketing Mixology serves a refreshing cocktail of marketing essentials.
Tag Archives: BRANDING
A Love Letter to India’s Airlines, in Soaked Cups
We are now paying first-world prices for discomfort, wrapped in premium branding. How long should passengers suffer?
PRADA KOLHAPURI- When the west wears it, we swear by it.
With Prada Kolhapuri happening, we look at the humble piece of leather in a new light. Why does it happen? Why do we see things differently when the West appreciates it?”/>
The Trikal Tangle: Of Brands, Offence and a Trigger-Happy Audience
TRIKAL, the new Whisky, faced online trolling and a call for a boycott – a case of a trigger-happy audience or a wrong step by the brand.
Momentary Brand Affinity – The Demise of Consumer Loyalty
The brand loyalty is dead, and the situational based preference across and within categories have taken over.
All The World’s A Stage by Ambi Parameswaran. BookReview.
In ‘ALL THE WORLD’S A STAGE’, AMBI PARAMESWARAN simplifies PERSONAL BRANDING using the conversation among friends during the reunion
Branding advantage – the 6th type of employee?
Employees can be categorised into six distinct employee sets. And each has an advantage. So. be honest and evaluate where you stand.
Blame Brands for missing IPL Opportunity.
IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.
What comes first, the verbal nail or the visual hammer ?
In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »
Never too late to develop the ‘Brand-i’
Every action of yours, voluntary or involuntary, conscious or unconscious is being absorbed by your surrounding ecosystem. Each element in the ecosystem is distorting, deleting and generalising to make the impressions acceptable to their belief system and experience. ‘BRAND-i’, is the real net residual impression or perception of you the other person carries in mind.… Read More »
